Who sponsors Barcelona
- Gunther Ruler
- Oct 3, 2024
- 4 min read
Updated: Aug 2
FC Barcelona is iconic as it is. This is a football club that needs no introduction. When a new potential football fan is exposed to the world of football, the first thing that he/she will hear about is FC Barcelona.
Even people who know very little about Football have heard the term “FC Barcelona” somewhere.
That is exactly what Barcelona has become, A Global brand that has already taken over many markets. But this question always arises, “Who might have sponsored a club of this calibre’.
This article will give a brief and detailed description of the sponsors of the Barcelona Football Club.
1. Spotify
In 2022, Barcelona signed a landmark sponsorship deal with music streaming giant Spotify. This partnership saw Spotify become the club’s main shirt sponsor for both the men’s and women’s teams, as well as securing the naming rights for the famous Camp Nou stadium, which is now known as Spotify Camp Nou.
Even if you are not a fan of Barcelona, you might indirectly have helped support Barcelona if you have ever bought a subscription to Spotify.
Spotify also came in as a saviour, as recently Barcelona were suffering from a heavy financial crisis as not even able to register signings. The investment fund from Spotify helped in managing that financial crisis.
This deal, worth over €280 million, marked the first time Barcelona sold naming rights to its stadium, a significant move in modern football's commercial strategies.
2. Nike – Kit Supplier
Barcelona's relationship with Nike dates back to 1998, making it one of the longest-standing kit sponsorships in the football world.
Even though Barcelona were thinking of ditching Nike recently after they learned about the revenue that could be generated by selling merchandise. But because Nike is a franchise with storehouses around the world, it could have been very, very hard for even a team like Barcelona to manage that type of franchise around the world, so they kept their deal with Nike
Nike designs and manufactures the team's kits, including the famous Blaugrana stripes. In 2016, the club renewed its contract with Nike in a deal reportedly worth up to €150 million per season, making it one of the most lucrative kit supply deals in world football.
3. Beko – Sleeve Sponsor
Beko, a Turkish home appliance company, has been a key partner of Barcelona since 2014. Initially appearing on the sleeves of the first team's shirts, the company expanded its sponsorship in 2018, also supporting Barça's training kits.
Beko's deal with Barcelona is valued at €57 million over three years, making it an integral part of the club’s commercial portfolio.
4. Stanley – Women’s Team Sponsor
For the women’s team, Stanley, a global tools and hardware brand, became the first-ever shirt sponsor for Barcelona Femení in 2018.
This move highlights Barça’s commitment to promoting women’s football and expanding sponsorship opportunities across its entire sports ecosystem.
5. UNHCR (The UN Refugee Agency) - From the 2025 season
Appears on the back of the main kit, representing the club’s ongoing social responsibility partnership.
UNHCR stands for the United Nations High Commissioner for Refugees. It’s a United Nations agency that helps and protects people around the world who have been forced to flee because of war, violence, persecution, or natural disasters. Their mission is to ensure that these refugees have safety, protection, and support.
What is the partnership with FC Barcelona?
FC Barcelona has an official partnership with UNHCR that is based on social responsibility, not just business sponsorship.
The UNHCR logo appears on the back of Barcelona’s match shirt, where traditional commercial sponsors would normally go. This means Barcelona is giving up a potentially very lucrative sponsor position to instead highlight the work of UNHCR and raise awareness about refugees and global displacement.
Purpose and Impact:
The partnership aims to use FC Barcelona’s massive global influence to:
Raise awareness: About the challenges and needs of refugees worldwide.
Show solidarity with people who have been forced to flee their homes.
Promote values: Such as tolerance, inclusion, and diversity, which align with both the club’s and the UNHCR’s missions.
6. Ambilight TV
Logo featured on the left shirt sleeve for the 2025/26 season. Ambilight has been a notable partner since 2023 and continues as a main sponsor
Ambilight TV and FC Barcelona Partnership
Start of the Deal: Ambilight TV became an official sponsor of FC Barcelona in 2023.
Shirt Sleeve Sponsorship: Since the deal began, the Ambilight TV logo has appeared on the left sleeve of Barcelona’s match shirts. This is a high-visibility spot, seen in every game and highlight.
Nature of Sponsorship: As a main partner, Ambilight TV’s branding is featured in key club assets, advertisements, and digital campaigns, in addition to the shirt sleeve logo.
Why did Ambilight TV partner with Barcelona?
To boost their brand visibility on a global stage, leveraging Barca’s huge worldwide fan base.
The partnership helps connect Ambilight TV’s immersive technology with passionate football fans, reinforcing the idea of “turning football matches into more immersive experiences”—both at home and at the stadium.
7. Other Partners
Barcelona’s sponsorship portfolio includes a range of other significant partners like Konami, Audi, Gillette, and CUPRA. These brands benefit from Barcelona's global reach and the club’s prestigious reputation, also helping with global outreach.
Other Significant Partners:
1xBet: Global sponsor, especially visible in international markets, with a contract running until 2029.
WhiteBit: Official cryptocurrency exchange partner (contract to 2025).
Cupra: Official automotive and mobility partner (contract to 2029).
Scotiabank, Fever, Hewlett Packard Enterprise, Chiliz, VeganNation, Herno, and Bimbo: All serve as official global, regional, or category partners, supporting various aspects of the club’s commercial activities
So, How Much Did Barcelona earn with these sponsors?
FC Barcelona's estimated revenue from sponsors alone for the 2024/25 season is over €250 million. This figure comes directly from the club’s official budget projections and multiple independent reports, indicating a major increase from previous years. Here are some supporting details:
In the 2023/24 season, Barcelona set a new club record, earning over €210 million from sponsorships.
For 2024/25, the club has budgeted and publicly confirmed a “major increase in sponsorship income,” specifically stating it will exceed €250 million
Sources -
https://www.fcbarcelona.com/en/club/news/4136964/fc-barcelona-official-announcement https://www.fcbarcelona.com/en/news/4151707/approval-of-the-closure-of-the-202324-financial-year-and-the-202425-budget
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